If Indian rural masses are to be served there is no option but to partner – between IT companies (Intel, Microsoft, HP, Cisco, IBM, Oracle, SAP, TCS, Wipro, NIIT..) and with firms across the industries (HLL, ITC, ACC, L & T, Banks, ILFS..); it is also time that we start delivering beyond “prototypes and pilots”
It is also important to understand India and Indians; the market research info we have on India is quite sketchy; for example, we do NOT know where the million PCs sold in 2Q05 have gone in India; Indians buy “best & cheap” (in that order); they are willing to pay (if the million paid (@Rs 6) downloads of ring tones per day is any indicator), but not for obsolete things (Intel 286 or MS DOS)
(Keynote address given at Intel ISV Forum, Bangalore, September 21, 2005)
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